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Consumer Behavior

Presented by University California Riverside Extension

June 11, 2009

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Understanding "why people buy" is of crucial importance in determining how to market. This course analyzes consumer desire/needs and examines methods for satisfying them in order to learn how to create and stimulate demand for an organization's products and services. The material covered concentrates on both internal factors (beliefs, attitudes, perceptions, emotions) and external factors (class, peer groups, family structure, culture, society, stereotypes) that influence buying behavior.

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    Dates:
    June 11, 2009

    Times:
    Tues. & Thurs. 6:30-9:30 p.m., Jul. 7-Aug. 6 (10 meeting/s)

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